Our experienced tax professionals excel at tax planning and preparation for individuals and businesses. We work with you throughout the year to develop a highly personalized plan with tax-saving strategies that are tailored to your unique circumstances and needs so that you are prepared for the tax years to come. We are always up to date on the changing tax laws that affect you, and we are committed to examining all the tax-saving opportunities available to you.




Jake was born in Price, Utah. His parents moved shortly after he was born. He grew up in Fayette, Utah. He graduated from Gunnison High School in 2003. He graduated from Snow College with an Associates degree in 2004. He then served a mission for The Church of Jesus Christ of Latter-Day Saints in Tampico, Mexico. He is fluent in English and Spanish. He graduated from SUU with a Bachelors degree in Finance in 2010 and with a Masters of Business Administration in 2011. He married Mikaleen Loveless Mellor in 2008. They have one daughter.

He worked in Southern Utah serving clients and gaining valuable experience while attending college. He returned to Price to start his own business and built an office in 2011.

Jake dedicated himself from 2009-2012 to gaining work experience, improving his skills, and continuing his education working towards becoming a CERTIFIED FINANCIAL PLANNER™. In September of 2012, Jake completed this process and is now a CFP®. His gained experiences allowing him to see the whole financial picture, not just one area of it. He is currently serving clients across the state of Utah.

George Johnson

George W. Johnson III

Financial Advisor and Strategic Tax Specialist

For more than 20 years, I’ve helped literally hundreds of families, professionals, and those with the means to retire successfully, using modern money management and tax strategies, with less worry and stress.

After we get to know each other, and I learn your family’s timing for the use of your assets, we will put a comprehensive plan together for both your financial assets as well as your taxes and other considerations. By leveraging my experience, financial education, and in-depth knowledge, I’ll provide you with a detailed, customized financial plan built around you and your family.

I strive to be the kind of financial advisor I want on my side. Someone knowledgeable and experienced, down-to-earth, easy-to-understand, and eager to help you succeed. People tell me I explain things in plain English so even the complex becomes easy to understand.

I offer you a unique and extremely effective blend of a personalized financial and tax plan, working with your CPA or those I can recommend.  Coupling investment and tax strategies, along with real-world and time-tested financial models based on Nobel Prize-winning research,   we can capture the growth opportunities as appropriate for your unique timing, while we minimize risk and safeguard you from severe market fluctuations.

As a fee-only financial advisor, I strive to keep your fees very low by using only highly-regarded, low-cost investments; most transaction fees are free or are kept to a bare minimum. Our interests and incentives are aligned to safely grow your portfolio, and optimize your taxation. I am as transparent as possible on what you pay, why you pay it, and how I get paid. I’ll also recommend powerful investment, insurance, and estate planning solutions that can help you avoid unnecessary taxes and common pitfalls that even savvy retirees sometimes make.

ABOUT ME: Since 2005, I have worked in five prominent Michigan credit unions, serving literally thousands of members on a day-to-day basis, and developing a specialty in helping retirees and pre-retirees.  I have a Master’s Degree in Business Administration (MBA), a BA in Business Management, Series 7, 63, and 65 licenses. I’ve also been married for more than 25 years to my wonderful wife Bethany, and have four fantastic children. I love spending time coaching their soccer teams, helping with the Boy Scouts, teaching karate and guitar, and feel privileged to have spent extra time with them – just trying to be a great Dad.

Given the opportunity to work together, you’ll see I’m focused on what’s best for you and your family. I look forward to meeting you in person, over the phone or via a virtual visit!


Strategic Tax Specialist

Tax Strategist with an optimization focus. Let me and my team give your business the same advantages that the large corporations have been using for decades.


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